I’ve been working up to this post for some time now. As an avid (or maybe rabid) Olympics supporter and a general sports enthusiast, I’ve been exceptionally proud of the way Canada has embraced these Olympics and the way our athletes have performed under pressure. I’ve been even more impressed, however, with the way Vancouver has branded itself for these games. Perhaps our success over the past two days (3 gold, 1 silver, 2 bronze) has put a little extra glow in my heart, but I can’t help but tip my hat to those responsible for executing the vision for these Winter Games. At first I was only moderately excited at the Vancouver 2010 brand. I perceived it’s vector illustration style as less-than-original. Seeing it’s full execution, however, I’m extremely appreciative of the attention to detail. Look no further than the green-and-blue coloured houses of the curling rinks, Canada Hockey Place with it’s green and blue painted stairs, or the halfpipe’s green and blue markings. The placement of the cameras has been addressed with extreme attention to detail as well. The gates of the downhill events have been carefully planned for impact with the home audience, likewise with the Bobsled track placement of “Vancouver 2010″ on prominent turns and Canada Hockey Place displaying the Olympic rings on top of the net for the camera to broadcast to the public. On top of this, I’ve found the typography to be excellent as well. The type chosen has been clean and clear, with one of the best examples being the numbers on Speed Skater’s helmets. Here are a few examples of branding done well, courtesy of Boston.com.
Tags: Vancouver 2010, Vancouver Olympics
I agree Tyler, I think the blue and green colours, illustrations and typography has been used really well throughout the entire realm of the games. It all looks great live and also in photographs. I wasn’t even that excited about these Olympics for some reason, until it started - and now I can’t get enough and am sad it’s almost done. Go Canada!