Neusblog

While perusing the aisle at the local liquor store this past weekend I stopped dead in my tracks at this excellently packaged Dark Rum. This bottle literally had my name all over it. I am a Dark Rum drinker and a fan/collector of unique glass bottles and jars. The label uses a pen and ink style illustration and a varied type palette prominently featuring Neutraface, which combine to form an elegant tongue-in-cheek design. In a rare instance of getting completely sold by a product’s packaging, I marched immediately to the till, pulled out my plastic gold and sealed the fate of my night to come. Suffice to say, I was not disappointed. Upon further research I now realize this particular brand of rum has a highly imaginative story, featured on it’s one-of-a-kind website. Full of motion graphics and witty dialogue you have to see it to appreciate it. Furthermore, it has been featured on Lovely Package and is but one of many bottle and label designs from a company called Stranger & Stranger. Now, if this studio doesn’t have one of the greatest client bases I could ever imagine, then call me Kraken.

Tags: dark rum, stranger & stranger, the kraken