Thickness. Length. Thickness. Length. This debate has raged on for generations. Through an independent study created and executed by Neuhaus Design, we have determined conclusively* that women indeed prefer a nice, big, thick head of hair over the alternative. We’ve published our findings by way of an outdoor, print and radio campaign for the good folks at the Sheps Hair Transplant Clinic.
* results may be inconclusive.
Sometimes it’s great to reflect. Right now is one of those times. Take this interesting look at the evolution of Apple advertising for example. Many of these ads reflect the times they were created in, whereas others transcend the brand that we know today. Tell us which is your favourite. Come on, don’t be shy. We’ll even start:
Well, I just got back from Toronto, and as much fun as I had in every possible capacity, there was one subject above every other that I could hardly wait to write about. That subject is Steam Whistle Pilsner, a microbrewery which calls Toronto home. Located in the former CPR Roundhouse in the heart of downtown, this company is a perfect example of what proper branding can be. Born of a simple idea from “Three Fired Guys” to provide a world class beer with a world class brand, the culture “brewed” within the walls of the factory was highly contagious. I noticed a genuinely warm atmosphere where each employee bought into the philosophy that what is good for the goose is good for the gander. Their unique approach can be felt at every level of the company, from the processes in the tanks (four ingredients, all natural, lengthy fermenting times) to the bottle (using an original 1950’s mould which had to be rebuilt) to the unique packaging (the 12 pack is a suitcase with two rows of six bottles filling its cardboard walls). Furthermore, the brand is consistent at every touchpoint, using it’s three-colour formula and logo creatively across all platforms. Please check it out personally the next time you’re in downtown Toronto, I highly recommend it.
I couldn’t resist posting about these ads for SPAM having just discussed the questionable canned meat at lunch last week. Check out Allan Peters‘ portfolio for the fun TV spots, as well as some other great work. Doesn’t it almost make you want to give SPAM another chance?
Pearlfisher is based in London and New York and has a beautiful and polished portfolio of work. Check out their blog while you’re there.
We are proud to announce the web launch of one of our newest clients, Cornerstone Dental.
If you’re in need of dental assistance and you live in the Winkler area, please give them a call.
Here is a great example of a sublimely simple idea brought to life through creative, well-thought-out visuals. Brought to you by Saatchi & Saatchi, Buenos Aires, Argentina.
OK, so maybe we didn’t rebrand the entire world but this is about as close as anyone will ever get. Folklorama is the world’s largest cultural festival and we led them through a strategic plan and re-branding exercise. Now our favourite cultural festival looks as world class as it is.
After years of debate the truth is finally out there. Women prefer men with hair on their heads. This playful campaign for the Sheps Hair Transplant Clinic was launched at the end of June, much to the disappointment of men who thought back hair was the bomb.
Keep your eyes peeled for these Neuhaus-designed parking permits, coming to a dashboard near you. Soon to be launched along with a marketing campaign and online contest, these pre-purchased parking permits will make digging for change a thing of the past.
