I don’t, actually, but ilovedust’s work and new blog which they just launched this month are something worth bookmarking. I especially like their graphics and product sections. And their slight obsession with gold foil.
Archive for the ‘Branding’ Category
Logorama
Remember when you were 7 and you’d grab a big bowl of cereal and plop down in front of your favourite cartoon on Saturday morning? No logos, no product placement… just clean innocent childlike hilarity? Well, this animated film is pretty much the antithesis of that. Fun, violent, and amazingly creative, it speaks for itself. This Academy Award winning film was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. Enjoy!
Logorama from Marc Altshuler - Human Music on Vimeo.
The Impossible Project Nears Completion. No, seriously.
I know I’ve posted this is in the past. To my credit, January 1 was supposed to be their launch date. I was as disappointed as anyone when that day rolled around and still no new Polaroid film. However, in 18 short days The Impossible Project is scheduled to hold a press conference in NYC. I’m rubbing my hands in anticipation of what’s to come. In lieu of actual film coming off the press Polapremium issued the last Original Polaroid Film in a Special Edition designed by Paul Giambarba. There are still quite a few left, and the aesthetic is quite nice. If you want to lend me a few hundred to spruce up my home I wouldn’t be opposed.
Our True (North Strong & Free) Colours
I’ve been working up to this post for some time now. As an avid (or maybe rabid) Olympics supporter and a general sports enthusiast, I’ve been exceptionally proud of the way Canada has embraced these Olympics and the way our athletes have performed under pressure. I’ve been even more impressed, however, with the way Vancouver has branded itself for these games. Perhaps our success over the past two days (3 gold, 1 silver, 2 bronze) has put a little extra glow in my heart, but I can’t help but tip my hat to those responsible for executing the vision for these Winter Games. At first I was only moderately excited at the Vancouver 2010 brand. I perceived it’s vector illustration style as less-than-original. Seeing it’s full execution, however, I’m extremely appreciative of the attention to detail. Look no further than the green-and-blue coloured houses of the curling rinks, Canada Hockey Place with it’s green and blue painted stairs, or the halfpipe’s green and blue markings. The placement of the cameras has been addressed with extreme attention to detail as well. The gates of the downhill events have been carefully planned for impact with the home audience, likewise with the Bobsled track placement of “Vancouver 2010″ on prominent turns and Canada Hockey Place displaying the Olympic rings on top of the net for the camera to broadcast to the public. On top of this, I’ve found the typography to be excellent as well. The type chosen has been clean and clear, with one of the best examples being the numbers on Speed Skater’s helmets. Here are a few examples of branding done well, courtesy of Boston.com.
Vintage Logo Love
Had to share this flickr set (via Logo Design Love) of Vintage logos. Gotta love the simplicity.
There’s no place like cityplace
We first rebranded cityplace around 8 or 9 years ago. Since then, we’ve produced untold numbers of campaigns, promotions, ads, and even a jingle (which we should actually post here sometime, as it is a sweet little ditty.) The latest and greatest project we’ve done for cityplace has been the re-launch of their new site cityplacewinnipeg.com. It’s a simple, straightforward look at what cityplace has to offer. Click on over and give your eyeballs a treat.
Solving a Sizeable Dilema
Thickness. Length. Thickness. Length. This debate has raged on for generations. Through an independent study created and executed by Neuhaus Design, we have determined conclusively* that women indeed prefer a nice, big, thick head of hair over the alternative. We’ve published our findings by way of an outdoor, print and radio campaign for the good folks at the Sheps Hair Transplant Clinic.
* results may be inconclusive.
SyFy Rebrand
This isn’t the first time I’ve stumbled onto the SyFy material, but it is the first time I’ve seen their beautiful motion graphics. Rebranded by London’s Proud Creative, the SyFy channel boasts a new look and creative energy. Check it out, you won’t be disappointed.
Back to Brand Basics
A few weeks ago I wrote about the staying power of a select few NHL teams. I wrote that those teams who stuck to their brand were the most successful. While the Vancouver Canucks have often strayed from their core, the past few seasons have seen a resurgence of the Canucks brand of old. The organization has returned to their original logo and colours, and have have found a great deal of success in the process. Once again, I believe great organizations start with their brand, and it is no mistake Vancouver has returned to the upper crust of the NHL. I have often thought that this logo is one of the smartest and simplest solutions in pro sports (it’s hard to get simpler than a stick and a rink). Please read about the journey of this logo over the past 39 years.
