We are excited to announce the completion of our freshly-designed 16 foot banners at the Centennial Concert Hall. Newly launched (as of Monday), the banners show off the 4 main entertainment draws the Concert Hall provides; The Winnipeg Symphony Orchestra, The Manitoba Opera, The Royal Winnipeg Ballet and of course the many concerts the center brings. The banners mark the completion of the first phase of brand signage. We are currently continuing the execute the new brand as we develop the new website, set to launch early in the New Year. Once again, stay tuned.
Wall Art that is. We’ve been steadily chipping away at getting our artwork up on the walls. It’s been many weeks, but if you knew how long it took us to get paint on the walls (hint: almost a decade) the rate of progress in comparison has been off the charts! For my own personal piece, I decided it was high time I cozied up with goache and my ruling pen again. Several hours of painting and ruling later, I was happy with the outcome, and even happier I’m not still in first year Graphic Design. Check it out below, and keep your eyes peeled for more artwork in the coming week.
Thickness. Length. Thickness. Length. This debate has raged on for generations. Through an independent study created and executed by Neuhaus Design, we have determined conclusively* that women indeed prefer a nice, big, thick head of hair over the alternative. We’ve published our findings by way of an outdoor, print and radio campaign for the good folks at the Sheps Hair Transplant Clinic.
When we began working with the Manitoba Centennial Centre Corporation in April of 2008, the organization needed help. They hadn’t had a proper brand in their 40 year history, and they needed to make sure that the Centennial Concert Hall remained relevant. There were many questions to be asked and answers to be obtained before we could begin the branding process. What were our overall goals and objectives? Were we addressing the venue or the corporation? How would each approach affect the other variables involved? What was the public perception, if any? After much discussion and debate, we resolved our first task: Create a world-class brand for the Centennial Concert Hall. We began what was to be many hours of research and development, and in the end, presented four separate solutions. After rigorous debate both internally and with their Board, we proceeded in one clear direction and began our development of their brand personality. We are ecstatic at the results of what was an oft difficult, but greatly rewarding process. We are now proud to present the summation of that process. We hope you enjoy it as much as we do!
OK, so maybe we didn’t rebrand the entire world but this is about as close as anyone will ever get. Folklorama is the world’s largest cultural festival and we led them through a strategic plan and re-branding exercise. Now our favourite cultural festival looks as world class as it is.
After years of debate the truth is finally out there. Women prefer men with hair on their heads. This playful campaign for the Sheps Hair Transplant Clinic was launched at the end of June, much to the disappointment of men who thought back hair was the bomb.
Have you ever said to yourself, “Self, what do I want to be when I grow up?” Assuming the answer isn’t couch potato or bench warmer, pay special attention to this campaign for the CMA Manitoba. Visiting the website is the first step in realizing your true potential.
Ahhhhhh, Spring in Winnipeg. It’s the best 45 minutes of the year. We helped Garden City Shopping Centre celebrate it with this fun, family-friendly campaign. This 6 week campaign outlasted spring by about 5 weeks, 6 days, 23 hours and 15 minutes.
