For the nerds in all of us; The Wand Company has released a remote control wand. Yes, that’s right, you can now magically control your TV with a flick (or swoosh) of the wrist. Once purchased, your wand will arrive to you in a (faux) dragon hide box for you to display proudly on your coffee table/mantle/stack of Harry Potter books. Awesome!
Well, I just got back from Toronto, and as much fun as I had in every possible capacity, there was one subject above every other that I could hardly wait to write about. That subject is Steam Whistle Pilsner, a microbrewery which calls Toronto home. Located in the former CPR Roundhouse in the heart of downtown, this company is a perfect example of what proper branding can be. Born of a simple idea from “Three Fired Guys” to provide a world class beer with a world class brand, the culture “brewed” within the walls of the factory was highly contagious. I noticed a genuinely warm atmosphere where each employee bought into the philosophy that what is good for the goose is good for the gander. Their unique approach can be felt at every level of the company, from the processes in the tanks (four ingredients, all natural, lengthy fermenting times) to the bottle (using an original 1950’s mould which had to be rebuilt) to the unique packaging (the 12 pack is a suitcase with two rows of six bottles filling its cardboard walls). Furthermore, the brand is consistent at every touchpoint, using it’s three-colour formula and logo creatively across all platforms. Please check it out personally the next time you’re in downtown Toronto, I highly recommend it.
Pearlfisher is based in London and New York and has a beautiful and polished portfolio of work. Check out their blog while you’re there.
In the spirit of Friday here are a few fun, clever and just plain beautiful wine bottles that would surely catch your eye in the liquor mart aisle. First up, personalize your wine bottle in a cheeky and clever way with BFrank wine bottles, created by Talia Cohen for the B Frank digital marketing agency. Second, The Mini Garage Wines and Brandies by Anthony Hammond have a literal conception – Hammond’s wine is produced in a former tractor shop in Germany. Last but not least, these colourful wine bottles are by the UK based firm Death By Colour.
Boasting an impressive product line, the Chocolat Factory out of Africa is an handsomely packaged chocolate company brought to you by the talented branding team at the Ruiz Company.
