Neusblog

When we began working with the Manitoba Centennial Centre Corporation in April of 2008, the organization needed help. They hadn’t had a proper brand in their 40 year history, and they needed to make sure that the Centennial Concert Hall remained relevant. There were many questions to be asked and answers to be obtained before we could begin the branding process. What were our overall goals and objectives? Were we addressing the venue or the corporation? How would each approach affect the other variables involved? What was the public perception, if any? After much discussion and debate, we resolved our first task: Create a world-class brand for the Centennial Concert Hall. We began what was to be many hours of research and development, and in the end, presented four separate solutions. After rigorous debate both internally and with their Board, we proceeded in one clear direction and began our development of their brand personality. We are ecstatic at the results of what was an oft difficult, but greatly rewarding process. We are now proud to present the summation of that process. We hope you enjoy it as much as we do!