“Colour is infinite, you can always split the difference between 2 colours.” And with that statement Pantone throws 566 new colours into the mix with their new Pantone Plus Matching System. If only we had Pantone’s 28 spot colour press at our disposal, and if only our clients had the budget to print 28 spot colours. Until then, we’ll have to settle for more modest 2 or 3 spot colour jobs or hope that printers can match these wonderful new hues via CMYK processes, but I won’t hold my breath. My favourite line from a print rep: “Ooooooh, gee, i don’t know… hmm, orange (or purple, or black, or ‘insert colour here’) is a really difficult colour to match.”. I’m of the opinion that more colour=more awesome but printers may not agree.
