I came across these posters from the 1972 Olympics in Munich and couldn’t help but notice the resemblance to the Vancouver 2010 artwork. It’s nice to see that retro graphics are still relevant today.

I came across these posters from the 1972 Olympics in Munich and couldn’t help but notice the resemblance to the Vancouver 2010 artwork. It’s nice to see that retro graphics are still relevant today.

While the Olympics may have officially come to a close, this country continues to bask in the glow of 14 gold medals and 1 tremendous Olympic showing. I know the smile has not yet disappeared from the face of yours truly. Having been to Vancouver in July of 2007 for the first time, I felt much a part of the city over the past 2 weeks even from over 2000 km’s away. That’s the beauty of the Olympic games. The tale of Sidney Crosby’s game-winning goal and the heroics of Team Canada will be take on a life of it’s own in the coming weeks, months and years. What I know for sure is that this particular goal was simply the icing on the cake. Long before the most anticipated hockey game of this generation our Canadian athletes had lived up to their hype, shouldered the pressure and made us all very proud. While the debate will continue over the successes, failures and every minute detail in between, I feel the world has seen the best we have to offer. And right now, it warms my heart to be Canadian.

Photo courtesy of The Last Minute Blog



I’ve been working up to this post for some time now. As an avid (or maybe rabid) Olympics supporter and a general sports enthusiast, I’ve been exceptionally proud of the way Canada has embraced these Olympics and the way our athletes have performed under pressure. I’ve been even more impressed, however, with the way Vancouver has branded itself for these games. Perhaps our success over the past two days (3 gold, 1 silver, 2 bronze) has put a little extra glow in my heart, but I can’t help but tip my hat to those responsible for executing the vision for these Winter Games. At first I was only moderately excited at the Vancouver 2010 brand. I perceived it’s vector illustration style as less-than-original. Seeing it’s full execution, however, I’m extremely appreciative of the attention to detail. Look no further than the green-and-blue coloured houses of the curling rinks, Canada Hockey Place with it’s green and blue painted stairs, or the halfpipe’s green and blue markings. The placement of the cameras has been addressed with extreme attention to detail as well. The gates of the downhill events have been carefully planned for impact with the home audience, likewise with the Bobsled track placement of “Vancouver 2010″ on prominent turns and Canada Hockey Place displaying the Olympic rings on top of the net for the camera to broadcast to the public. On top of this, I’ve found the typography to be excellent as well. The type chosen has been clean and clear, with one of the best examples being the numbers on Speed Skater’s helmets. Here are a few examples of branding done well, courtesy of Boston.com.










